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A newly launched blockchain platform is now providing investors the opportunity to make profits from app portfolios.
Apptrade, as the US-based platform is titled, aims to break the new-yet-old models of ICOs and IPOs. In the traditional crowdfunding model, a brand single-handedly tries to generate funds from a number of sponsors. However, with Apptrade’s innovative model, a portfolio of apps aims to attract “collaborative funding” from sponsors. When linked, as Apptrade states, such portfolios have the potential to become a competent asset; they could very well provide a financial innovation that facilitates access to value on a Decentralised Exchange.
Apptrade can be termed as platform that facilitates digital trusts backed by app revenue streams. The work model ensures that each app portfolios is inhabited by only those applications that support all the others as per a mutually beneficial agreement. Apptrade further ensures that each of its app portfolios are designed to ensure that its participants support each other through regularly scheduled updates, highly visible cross promotion, and a high standard of quality.
“With the transparency and security of OpenLedger, Apptrade can fully embrace this new form of collaborative marketing and funding,” Daniel Pineda, founder of Apptrade LLC clarifies.
“If one or a few of the brands go viral and become hits, it should put eyes on the rest of the brands in the group. Our mission is to improve access to value for content creators worldwide.”
Apptrade is powered by OpenLedger, as its parent company Apptrade LLC is a part of OpenLedger Decentralised Conglomerate (DC). It is the world’s first blockchain powered conglomerate that allows its platforms to share resources and benefit mutually from network-based cross promotion.
Ronny Boesing, the CEO of OpenLedger, believes Apptrade is an “intelligent” tool which enables a simply way to buy, sell and invest in apps. He specifically liked the platform for its ability to provide a set of market analytics tools to help sponsors analyse trends, stating that:
“To be able to invest in many apps at once and have all the compliance and tracking done automatically is simply amazing. It is the essence of innovation on the blockchain and will attract brokers worldwide.”
On February 28th 2017, Apptrade announced the Initial Token Offering (ITO) of its digital token APPX. Through this crowdsale, the platform aims to generate funds for a multitude of purposes, including further development; marketing, legal and promotional activities.
OpenLedger’s Apptrade further plans to issue master tokens three times a year.
In the meantime, the investment will grant investors an access to the cash flow generated from app revenues.
To know more about the ITO, and to participate in it, please visit https://ito.apptrade.io/
To learn more about Apptrade please visit – https://www.apptrade.io
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